Advertising budgets

Many companies approach a downturn in the economy by slashing their advertising budgets. Their thought process is "where can we cut something that's non-essential". A wise business will maintain their advertising to keep their products in front of the people. In an article in the StarTribune last week (about 12/18/2008) General Mills was seen increasing their advertising expenses. Sure their products are every day needs to begin with but they were introducing new items and maintaining the exposure of existing items. The result is that their revenues are not only keeping up with most other food suppliers but are actually increasing/growing.
More reason to believe that with intelligent leadership businesses can turn this economy around. It's not just up to the federal government to bail us out.